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HP Declares New 'Sleekbooks' Notebook Category
The laptop world is reeling under the threat of tablets, and various vendors are attempting to shore it up with different their various takes on the Ultrabook concept. On Tuesday, HP (NYSE: HPQ) added a new item to the mix with the announcement of a new line of notebooks it refers to as "Sleekbooks."
The HP Envy Sleekbook
Ultrabooks and its Sleekbooks are part of HP's "thin and light" portfolio, but the specs don't show too much of a difference between the two lines.
HP is "attempting to slipstream the Intel (Nasdaq: INTC) Ultrabook initiative with a product that doesn't comply with it," Rob Enderle, principal analyst at the Enderle Group, told TechNewsWorld. The move will "likely piss off Intel, but it is creative, and depending on how well [the Sleekbook] is marketed and [its] value, it could be very successful."
An HP spokesperson was not immediately available to provide further details.